Why Are Our Own Businesses Not Flourishing When We’re So Damn Good At What We Do?
Honesty is important in any business, allowing effective appraisals and building solid foundations for growth, but being realistic about what we are achieving is also a crucial skill. We may be talented and have a lot to offer, but if we are marketing ourselves in the wrong way, or failing to identify our ideal audience, we may not be seeing the success we expect or hope for.