Viable Strategy For Organisational Life

As a business shifts and moves towards a more successful future, some of the changes that occur will be focused on re-framing the way in which the business functions on a day to day level and creating a viable strategy to support a more dynamic – and more successful – organisational life.

An important part of establishing a new and more positive way to operate is assessing what your motivation is and how you can ensure that you are working for the best outcomes for all. A major shift is inevitable when you move from ‘I’ to ‘we’ thinking, and focus on success as a concept for the whole team rather than on an individual basis. Making this happen in reality can be easier if you work in partnership with a business coach for positive change.


Shifting Your Consciousness For A Better Business

Challenging yourself and your team to consider another perspective can enable you to transform the way you work and leave unhelpful, divisive business practice behind. Consider the shifts that may become possible when you develop your mind-set:

  • Bureaucratic vs Entrepreneurial.

    The shift from bureaucratic systems of thought and business to an entrepreneurial approach can be perceived as risky and unpredictable, but it brings with it the potential to develop a business based in a commitment to build something special that stems from meaningful innovation and creativity.

  • Transactional vs Transformational.

    A business that is reliant on transactional leadership looks like a traditional hierarchy, dependent upon rules, performance and progression towards established goals. A shift in thinking enables a transformational approach that aims to develop motivation and productivity through engagement with a collective vision.

  • Short-termism vs Relational.

    There is a large discrepancy between businesses that are developed on a basis of short-term profit maximisation and those that focus on the long-term social value of their enterprise. These are large and meaningful shifts that can take a business beyond the superficial, profit driven model towards a socially motivated model that is equality based and unlimited in potential.

  • Technical vs Adaptive.

    Systems that are reliant upon the technical perspective are dependent on the knowledge of experts, who follow an established route to implement processes. An adaptive system is more malleable, adjusting to the needs of the specific situation and bringing new learning into the forefront of progression.


A new definition of strategy that values people above profits is, without doubt, a riskier and less predictable model for business. However, it is also incomparable with fixed, static strategies that create only limited and mundane outcomes, and stepping into transformation provides an inherently more rewarding life.


Take The Challenge: Grow Yourself And Your Business

Kieth Deats is a specialist in Equality-Based Practice and has committed his lifetime’s work and doctoral practice study to addressing equality at every level of society as a practitioner. He is driven to enable this with individuals, teams and leaders.

Kieth partners with peer practitioners and entrepreneurs, working to develop frameworks that introduce and integrate Equality-Based practices and management actions to update and evolve their enterprises. The goal is to sustain and increase rates of growth, with a determination to see each other’s success and the well-being of leaders and their organisations as a priority for Modern Enterprise.

Kieth is available to give talks, and enable the design and implementation of Equality-Based Practices in your own settings, and is contactable via